About Us

I grew up in what was once a small town in East Tennessee in the Foothills of the Great Smoky Mountains where beards have been the norm long before the trend exploded in today's culture. Growing up with bikers, rebels, mountain men, retired military... one thing I always knew as a kid is when I became a man I too would have a beard and I wasn't wrong.

As I grew older and began my own beard journey I began to understand the struggles men face with their beard care. I learned through trial and error what worked to tame and smooth my beard until it became second nature. Anytime I go into public I inevitably hear "Nice beard, bro" or "How can I get my beard like that?" and I've always said the same thing: You've got to take care of it... and I decided I would do my part to help.

With that being said, welcome to White Wolf Beard Care.  We are a family owned and operated business providing high quality beard care products made from all natural ingredients made here in the USA. We are happy you've found (and hopefully joined) our journey from a dream to a small business and hope you will stick with us as we grow to accommodate all your beard care needs.

C.R.

-Owner and Founder